Every watch begins as an idea. The design team sketches concepts and iterates on those ideas. They consider factors like aesthetics, functionality, and technical feasibility.
Audemars Piguet uses high-quality materials like gold, titanium, ceramic, and stainless steel. They source precious gemstones like diamonds, sapphires, and rubies for certain watch models.
A luxury watch comprises hundreds of small components. Some parts, especially for the movement (the watch’s internal mechanism), are crafted in-house. Using advanced machinery and tools, the components are manufactured with high precision.
Many parts of the watch are hand-finished, which includes processes like polishing, chamfering, and engraving. This handcrafting ensures that each watch is unique and meets the highest standards of luxury.
The movement is the heart of the watch. Watchmakers meticulously assemble hundreds of tiny components into a functioning mechanism. This process demands extreme precision and can take many hours or even days for complicated movements.
After assembly, the movement undergoes rigorous testing to ensure accuracy and reliability. Tests may include checking the watch’s resistance to magnetic fields, water, and shocks.
The watch case houses the movement, and it’s paired with a bracelet or strap. These components are also crafted with precision, ensuring a perfect fit and finish.
With the movement tested and the external components ready, the watch is finally assembled. This step involves placing the movement into the case, securing the dial and hands, and attaching the bracelet or strap.
Before the watch is ready for sale, it undergoes a series of quality checks. This can involve visual inspections, timing tests, and other quality assessments to ensure the watch meets the brand’s standards.
Once approved, the watch is packaged in luxurious boxes and paperwork that authenticates its origin and quality. It’s then ready for distribution to retailers or directly to customers.
Throughout this process, Audemars Piguet employs a mix of traditional watchmaking techniques and cutting-edge technologies. Their commitment to craftsmanship, combined with innovation, results in timepieces that are treasured by watch enthusiasts worldwide.
High-end brands like Audemars Piguet occasionally receive requests for personalized timepieces. These customizations could include engraving, unique gem settings, or even bespoke watch designs. Personalized requests usually involve close collaboration between the design team and the customer to ensure the final product meets expectations.
The watchmaking craft is a continuously evolving field, with new techniques and technologies emerging regularly. As such, the brand ensures that its artisans, watchmakers, and technicians are constantly trained in the latest methodologies. This commitment ensures that every timepiece not only embodies traditional craftsmanship but also benefits from the latest technological advances.
The relationship between the brand and its customers doesn’t end once a watch is sold. High-quality watches require regular maintenance to ensure they function perfectly throughout their lifespan. Audemars Piguet offers a comprehensive after-sales service, where watches can be serviced, repaired, or refurbished by trained professionals.
Each watch produced by Audemars Piguet is meticulously documented. This includes details of its manufacture, any special characteristics, and its ownership history. Such documentation adds to the watch’s provenance, ensuring its value and authenticity for future generations.
While not directly part of the manufacturing process, continuous research and development are core to Audemars Piguet’s ethos. The brand invests in studying new materials, movement designs, and manufacturing techniques. This commitment to innovation ensures that the brand remains at the forefront of the horological world.
As awareness about environmental and social issues grows globally, luxury brands like Audemars Piguet have taken steps to incorporate sustainability into their manufacturing processes. This can involve responsible sourcing of materials, reducing waste, or supporting initiatives that contribute to environmental and social well-being.
Often, Audemars Piguet collaborates with artists, designers, celebrities, or other luxury brands to produce limited-edition timepieces. These watches often have unique design elements or features that differentiate them from the standard collections. Collaborative designs not only serve as a fusion of creative minds but also create watches that can become highly sought-after collector’s items.
The brand has a rich history dating back to 1875. To honor its heritage, Audemars Piguet maintains a museum showcasing vintage models, tools, and artifacts related to the company’s history. This commitment to preserving its legacy not only serves as an inspiration for future creations but also educates and fascinates visitors about the evolution of watchmaking.
The process of creating an Audemars Piguet watch, from conception to its final resting place on a customer’s wrist, is a complex ballet of precision, artistry, and business acumen. It embodies the brand’s commitment to excellence in every facet of its operations, ensuring that each timepiece is a testament to its heritage and craftsmanship.